Each year billions of dollars changes hands as part of the residential property market. An important part of the property business is advertising houses for rent and sale, known as real estate or property listings. Property listings are one of the most visible parts of the property industry and represent big business.
Recently, it was brought to our attention that a property we had designed was for sale. It’s unusual for CplusC clients to sell their projects, and the highly trafficked listing should have been a great way to market our design and practice. The photographs were striking and the write up was rather flattering:
“architecturally crafted to deliver a chic inner city lifestyle. Its beautifully articulated layout unfolds into a unique and highly functional space flanked by private gardens with sunlit entertainment areas…. Bespoke designer details, superb bathrooms and refined Art Deco details are just some of the many highlights. Pitched ceilings, cross ventilation, solar panels and a rainwater tank focus on sustainability … A self-sustaining elongated fishpond is a final exquisite touch that echoes the key design features of the property.”
There’s just one problem – we weren’t attributed in any way. The agent clearly recognised the thinking and skill that was involved in creating the house and presumably believed that highlighting the bespoke designer nature of the project would add value to the property. But they didn’t acknowledge who had been involved in creating the space. Lack of attribution in real estate listings is relatively common for architects and an ongoing issue for the profession. It’s also a breach of the Copyright Act.